Marriott Renaissance Hotels, rebranding
role. Graphic Creative lead
FCB + Draft merger, Draftfcb
role. Creative Director, FCB
concept. Hired German creative studio, Hort to devise a very out of box, punk approach to the new identity for a newly formed agency that was breaking the mold of traditional agency approaches. The intent was to have a 'living' brand. Almost like a person that grows and learns with time. So while we maintained the traditional structures of a corporate identity, we played with adding touches of humanity.